Up by Friday

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Everything a business needs online. Nothing more.

Not a kit with a thousand options, but the things a place works with every week — done properly.

Your menu is data, not a PDF

That sounds technical, and it's the difference between a site that keeps up and one that rots.

  • Changing a price is one tap, behind the bar on your phone
  • Sold out? One switch, and it's gone everywhere — site, QR, PDF and Google
  • Guests filter for vegetarian or gluten-free without the page reloading

NEW IN

Linen shirt69,95
Wool jumper89,00
Chinos79,50
Lambswool scarf34,95

Your change is on the site within a second.

Opening hours that are right everywhere

The only thing wrong more often than a menu. Here you say when you're open once.

  • 'Open now until 22:00' at the top of your site, always current
  • Public holidays are ready — tap one and you're closed
  • Google reads them, exceptions included
Fetching
  • Name, address and phone number
  • 12 services with rates
  • Colours from your own photos
  • Opening hours per day

You review it. Nothing goes live until you say so.

A builder that thinks along

With other builders you can do anything, so you can also make something bad. Not here.

  • Every layout is a drawing, not a word you have to guess at
  • The coach looks at your whole page: no address, no menu, two headings in a row
  • You start from a page that already stands, not a blank sheet
upbyfriday.com/builderPublish

Blocks

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At the table, your guest does it themselves

One QR code on the table, and what follows is no longer a menu but an ordering app that belongs to you. No commission, no middleman, no app to download.

  • Ordering round by round — the ticket appears on the kitchen screen at once
  • Ask for the bill or for help with one tap; on the floor you see who has waited longest
  • Paying in the app: everything, equal shares, or only your own dishes
  • A receipt by email with VAT per rate — for anyone eating on business
  • After paying, the table is empty: the next guest sees nothing of the last one
A counter with pastries and a chalkboard menu

18 themes, not five hundred

Each designed as a whole — colour, type, rhythm. Choosing takes a minute instead of an evening, and there isn't an ugly one.

Classic
Elegant
Fresh
Natural
Night
Stately
Craft
Raw
Light
Editorial
Calm
Velvet
Sunny
Lilac
Cobalt
Mocha
Atelier
Candlelight

And more

  • Multilingual

    Your menu in English and German, translated once. A German guest gets the German version automatically.

  • Photos that load fast

    Every photo in three sizes and two formats. An eight-megabyte phone shot becomes light by itself.

  • Findable

    Dishes, prices, allergens and hours as real data. What's in a PDF doesn't exist to Google.

  • QR with an ordering app behind it

    Not just your menu, but ordering, paying and splitting the bill. What has run out is no longer on it.

  • A waiting time that holds up

    Estimated from your own tickets of the past weeks, and separately for a quiet and a busy moment. Not a fixed twenty minutes nobody believes.

  • What goes well with it

    From what your guests actually ordered together. You fill in nothing for it, and you can override it per dish.

  • Search in your own words

    A guest types 'something without nuts' and gets the filters that go with it. Nothing is suggested that you don't have.

  • PDF as a by-product

    Still want to print it? It comes from the same data, so it's never out of date.

  • Ordering and pickup

    No commission, with pickup slots from your own opening hours.

  • A screen in the kitchen

    One screen that stays open all service and updates itself. New, cooking, done. An old tablet will do.

  • Delivery with your own people

    A guest enters their postcode and sees straight away whether you deliver, what it costs and from which amount you drive. The run goes to your own driver.

  • Alongside the till you already have

    If you run Winston, we pull your items, prices and VAT rates as they are. What gets ordered goes back in as a receipt.

  • Figures from your own receipts

    Revenue, orders, average order and your busiest hour. Not a platform's estimate, but what actually went over the counter.

  • Where your margin is

    Enter the cost price per dish and see what is left after VAT. Your menu then falls apart into what earns and what is mostly work.

  • Visitors without a cookie banner

    How many people look at your site and where they come from. Counted on our own servers, without a profile per visitor, so you need no banner.

  • Your existing site is the starting point

    Paste the address of your current site. We read out of it what there is to read, so you do not have to retype your menu.

Curious how your place would look?

Paste your current site's address and see a proposal within a minute.

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